Tag: ZenithOptimedia
ZenithOptimedia: 4.1% growth forecasted for global adspend in 2013
ZenithOptimedia expects the global ad expenditure growth to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015, with developing markets […]
ZenithOptimedia: Internet – to grow 15% a year between 2011-2014
Internet will be the fastest growing medium between 2011-2014, a period during which it will post an yearly 15% growth, according to ZenithOptimedia forecasts. Among internet advertising means, display is […]
Zenith: 4.6% growth for global advertising market in 2013
ZenithOptimedia forecasts that the global advertising will grow 4.6% in 2013, led by developing markets and digital media. According to the predictions, the global ad spendings will increase in the […]
ZenithOptimedia: Every 4 years events will help grow international ad market in 2012
ZenithOptimedia made public its predictions for the next year, estimating that the events that take place every 4 years will be the one that will help grow the international ad […]
ZenithOptimedia: Global advertising investments continue to grow in 2011 and 2012
According to ZenithOptimedia’s predictions, Romanian market will be in decline in 2011, with a small rebound expected for the beginning of 2012. The decrease for 2011 is estimated to 4%, […]
ZenithOptimedia cuts global ad growth forecast
ZenithOptimedia cuts global ad growth forecast, boosting U.S. growth estimate for 2011 and its global expectation for 2012, with China becoming the 3rd ad market this year and Internet – […]
Czech ad market growth, predicted by media agencies
Several media agencies have released their forecasts for the development of the Czech ad market in 2011. According to Universal McCann, Czech advertising market will grow by 3.5%, still not […]
Zenith Media, awarded at Global ROI Excellence Awards 2010
The biggest Romanian media agency, Zenith Media, was designated winner of the annual ZenithOptimedia Global ROI Excellence Awards 2010. The competition, incorporated in another major event’s structure – ZenithOptimedia’s CEOs […]
ZenithOptimedia: Global ad growth in 2010 – 3,5%
ZenithOptimedia (ZO) revisted its growth predictions, estimating that global ad growth will reach, this year, to 3,5%, according to Radio Business Report / Television Business Report According to its global […]
RECMA: OMD, Carat and MEC – most important media agency networks in Europe
OMD, Carat and MEC are the main media agency networks in Europe, except top 5 countries in the region, which are dominated by MPG, ZenithOptimedia and OMD. According to a […]