Romanian marcom 2010 – January to June

Cristina Blanaru Creativity, Marketing, PR

The 1st part of 2010 was, in Romanian marcom industry, the period of prudent moves and accounts won mainly silently, with announcements made after the 1st campaign was already running.

January to June period was one in which partnerships were forged, guidelines were published and people left agencies.

January

  • Mihai Ghyka takes over StarBev Romania’s management, the company owning Bergenbier brand
  • Cannes Lions organizers announce that the taxes to enter the competition in 2010 are kept to the same level as in 2009, to take in consideration the economical crisis effect on advertising industry
  • Romanian Union of Advertising Agencies (UAPR) supports a guide regarding the way to organize the pitches
  • Ogilvy Public Relations, the PR agency of the law firm PeliFilip
  • Elevate and Sugar Media, together in Indoor Partnership
  • Mediaedge:cia Romania wins Bricostore’s media account
  • Kondiment hosts a training Google AdWords for proffessionals
  • The Alternative School announces Young Marketers competition
  • LinksPR wins the communication account of AdePlast
  • Catalin Dobre is the new Group Creative Director of McCann Erickson Romania
  • Teodor Cucu, ex Strategy Director at GMP Advertising, is the new Creative and Strategy Director of Frank
  • Change of management at Initiative Romania
  • Graffiti BBDO Romania launched a new promotional campaign for Lay’s. Later on, StarFoods and Voxline Communication announce an SMS promotion for the same product
  • Veronica Mircea is appointed General Manager of DraftFcb Romania
  • Six Romanian agencies are competing to realize a global campaign for IAA Worldwide
  • Rogalski Grigoriu PR won the consultancy and media relations account of Cramele Halewood
  • Leo Burnett Group launches Digital Star
  • ZeList, a service developed by digital agency TreeWorks, launches ZeList Monitor, a social media monitoring system
  • Media Direction won the media account for KRKA
    Romanian Commercial Bank (BCR) opens a subsidiary in Second Life
  • MRM Worldwide Romania, to launch an e-mail marketing division, MRM Conectoo
  • Romanian advertising proffessionals Razvan Capanescu and Octav Gheorghe, jurors at New York Festival
  • Vodafone Romania’s media account leaves Universal McCann for OMD Romania
  • Ovidiu Florea exits the management of Media Investments and House of Media agencies
  • Grayling launches in Romania, building on former mmd
  • The Practice ran a PR campaign for a new client, Reader’s Digest
  • Effie Romania introduces a new competition category, to recognize marketing efforts

February

  • Syscom Digital, a company launched by Maia Novolan, opens a subsidiary in Moldavia
  • Romanian online specialists estimate an increase of 20-30% of online advertising market in 2010
  • B&P Braun&Partners made a strategic partnership with Brandivia in Romania
  • Interaction started a promotional campaign for Nestle
  • Media Pozitiv handles communication for SOS Satele Copiilor
  • Romanian online entrepreneur Alin Zainescu launched MediaIQ, an online media monitoring service
  • Claudiu Manolescu, former directir A&D Pharma, was appointed CFO of Euromedia and Betacons
  • IAB Romania announces the launch of a work group dedicated to online research
  • Odyssey coordinated a repositioning campaign for Amigo on Romanian market
  • Cosmote Romania launches its new global slogan „Our world is you”
  • BrandTailors repositioned Romanian Raraul brand
  • SmartPoint PR handles communication for Romanian electronics store eMAG
  • Kaleidocope realized the 1st online campaign for Philips Romania
  • Mircea Kivu is appointed Operations Director at Mercury Research
  • Splendid Media, seller for Romtelecom advertising on Romanian media market
  • Unilever Romania’s media account, handled by Mindshare
  • Mediaedge:cia wins Strauss Romania’s media account
  • Ovidiu Florea, former Media Investments and House of Media, enters Kanal D’s team, as sale director
  • Tnuva and McCann launch a new advertising campaign
  • The Practice handles PR in Romania for Starbucks, following a pitch won by the network
  • The „Online Leading Brands” designates Dacia as the Romanian brand with the biggest online presence
  • Elevate takes over Casia Communications
  • The Alternative School forges a partnership with Inspired
  • White Image launches a service that allows the integration of video content in e-mails

March

  • Romanian Advertising Council (RAC) expands its Copy Advice service at European level
  • Image campaign in Romania for VISA Europe
  • Maggi launches a national promotion
  • Cocoon Bucharest realized the image for the new range Evolution from Gerovital
  • Ciuc Premium launched „A thousand ways to open a beer” campaign
  • InBev Romania changes his name in Bergenbier
  • Razvan Secareanu, appointed Executive Director at Brand Management
  • GAV affiliates to Interpartners Worldwide network
  • Nicola Porter Novelli worked with UNICEF in a campaign to reduce the school abandon
  • Avon and Starcom launch a campaign about company’s 13 years in Romania
  • Media Cafe launched Yahoo Advertising in Romania
  • Orange joined IAB Romania
  • Superbrands Romania launched the 2010 edition of Consumer Superbrands
  • Romania Libera daily relaunches, with an Euro 2.5M campaign
  • Jorg Riommi, Creative Director Saatchi&Saatchi Romania, juror at Dubai Lynx
  • Lowe PR wins a pitch organized by ECHO
  • Gabriela Lungu, Managing Partner The Practice, Romanian representative in Cannes Lions 2010 PR jury
  • Delaco launches a new campaign, realized by CAP
  • The Alternative School for Creative Thinking starts the entry period for Cannes semester
  • Publicis Romania and Publicis Events organized Dacia Duster launch in Romania
  • 121 Communication and Kodak launch Transpromo on Romanian marketing
  • Trafic.ro launches AdPlanner, an online campaign planning instrument
  • Lucian Georgescu, Managing Partner GAV, president of the jury at Kreatura festival
  • Dan Bulucea resigns from Microsoft Romania, where he was Marketing and Business Director
  • ScalaJWT parts way with Daniela Knecht, that was its Managing Partner
  • Mercury360 wins a pitch to organize „Serbarile Timisoreana”, an event Ursus Breweries
  • Nicoleta Padure leaves Media Direction’s team, where she was Managing Director
  • Nicola Porter Novelli wins Milupa’s communication account in Romania
  • AdPrint announces its 2010 winners
  • McCann launches a new communication campaign for Dedeman
  • Mediafax launches a new edition of the Media&Advertising annual report

April

  • Propaganda signs a new campaign for Duraziv
  • ActionGlobal Communication to handle communication account for Orkla Foods Romania
  • WorldVision Romania launches a virtual communication project on International Health Day
  • Andy Lita, appointed Business Director at Ogilvy Interactive
  • The Practice offers free communication consultancy for Start&Grow projects
  • Senior Interactive remakes its visual identity and repositions on the market
  • Petrom planted, in the 1st part of „Tara lui Andrei” program, 25,000 trees
  • TBWA Merlin has 5 new people in its team
  • Romanian online main players adopt a set of marketing principles to operate starting May 1st
  • Tempo Actions turns back in QB promotion, following the exit of Dragos Grigoriu from the company
  • Next Advertising realized an image campaign for Biz magazine
  • Cristian Mesaros is the new Managin Director of Friends Advertising
  • Icon Advertising signs Porsche Finance Group Romania’s rebranding
  • Reorganization at Scala JWT Romania
  • Graffiti BBDO and GMP win the CSR account of Petrom Romania
  • GMP Advertising launches a new campaign for Timisoreana, having as embassadeurs 11 legends of Romanian football
  • The digital media integrated account of Ursus Breweries, won by GreenPixel and Kubis
  • Wunderman won the BTL account of Philip Morris Romania
  • Saatchi&Saatchi Romania, on the finalist list of New York Festivals
  • Zebra Communications, launched on the market by two ex-managers from Millenium Communications
  • ScalaJWT won the Bunge account for creative and strategy activities
  • Publicis Romania launched a new campaign for Campofrio
  • Grey Worldwide Romaia wins British American Tabaco account for South-Eastern Europe
  • The Group launches your promo, an agency specialized in customized promotional materials
  • Lowe PR manages the communication account of Schneider Electric Romania

Mai

  • Odyssey realized the new corporate campaign for Rompetrol
  • Graffiti BBDO signes the new communication platform for Lay’s
  • Senior Interactive launched a promotional campaign on Facebook for Wrigley’s
  • Marketing360, an Evensys event, prepares for the 3rd edition
  • Radu Florescu takes over the management of Saatchi&Saatchi after the departure of Mona Opran
  • BrandTailors rebranded Romanian Agency for Press Monitoring (AMP)
  • The group launched an agency specialized in events and trade consultancy
  • DDB Bucharest launched a new image campaign for Alpha Bank
  • Eliza Roglski, Managing Partner Rogalski-Grigoriu and CEO Tempo Group, to head PR jury at Golden Drum 2010
  • Publicis Romania won the creative account for beer brand Stejar (Ursus Breweries)
  • Vodafone Romania launches VodafoneNewsroom.ro, a site dedicated mainly to journalists
  • After Graffiti BBDO and GMP won Petrom’s CSR account, the company continues its partnership with Ogilvy Group for internal communication and BTL
  • Mobile Marketing Association Romania is launched
  • James Miller, Head of International Planning AMV BBDO, the president of Effie Romania jury in 2010
  • Voxline Communication launched a SMS Mobile Marketing Guide
  • Cosmin Ezaru, appointed Head of Art at Tempo
  • Millenium Communications’ PR division becomes an independent agency, under the name Bortun Olteanu
  • Internetics launches Internetic Hot Spot
  • Touristic Romania, promoted on Google and Yahoo with a budget of Euro 200,000
  • Starcom and Avon Cosmetics launched the one act comedy “It is 13, what a luck!”
  • Paul Gusa, ex-New Business Manager Imager,  launched Green Colectiv, a new full-service advertising agency.
  • DDB Bucharest won the Volkswagen ad account, both for cars and commercial vehicles.
  • Grolsch beer, launched in Romania by Handmade Advertising
  • McCann Erickson Romania signed the launch campaign for Zertifikat+
  • The Practice won a Gold Sabre for best campaign in Eastern Europe with Gusto campaign; Rogalski Grigoriu PR also won a Gold Sabre for Money School, “the best financial education campaign in Europe”
  • Coca-Cola makes a promotional campaign in Romania and Moldavia, through Syscom Digital
  • Catalin Dobre, Creative Director of McCann Bucharest, member of Creative Jury, at Golden Hammer

June