Romanian marcom 2010 – July to December

Second part of 2010 came with a few important moves for the Romanian marcom industry.

The most significant move was the direct entrance of Publicis in Romania, by buying the local affiliate companies and unifying them under Grupul Publicis Communications Services Bucharest.

Also, the second part of the year was the one in which Google officially entered the Romanian market and Microsoft Romania changed its creative and media partner, choosing to go further with Publicis.

New people took over some agencies, other were named partners, such is the case of Alina Damaschin, CEO Rogalski Grigoriu, Oana Bulexa, Partner at The Practice, Mona-Lisa Caravaniez, Managing Director at Ogilvy&Mather România and others.

July

• Publicis Romania to handle creative and media services for Microsoft Romania, after winning a pitch
• Piraeus Bank Romania handed its integrated communication account to Mather Communication
• A new conference, connect |fb, to cover subjects regarding Facebook and social media
• Max traffic on Romanian sites at noon and late evening
• Dacia, Pro TV and Arctic, the three Romanian brands in Top High Impact Brands
• Avon and Dove, most visible cosmetics’ brands in Romanian social media
• Ema Prisca, Ex-Creative Director Graffiti BBDO Romania, part of Film jury at ADC’Europe awards
• Romanian media & entertainment market to have the 3rd highest annual growth rate in Central and Eastern Europe in 2010-2014
• Euro 1M advertising budget for Romanian dairy company Covalact
• Publicis & Publicis Events organized the national tour “Dacia Duster Off-road Experience” for Dacia
• Wunderman Romania won the pitch for Cocor Department Store launch, budgeted with Euro 600K
• White Image study: Opening rate for newsletters increased in Romania in 2009
• McCann Erickson Romania won UPC Romania’s communication account
• Syscom Digital Romania developed and launched SYS – Email2SMS
• OMD Romania won MOL Romania’s media account
• Cristina Hanganu, new Head of Communications Intact Media Group
• Lowe Group Romania, to handle communication for Ana Hotels
• Romanian Foreign Affairs Ministry (MAE) has a new visual identity
• RON 262.48M turnover for Leo Burnett Group Romania in 2009
• McCann Erickson Romania ended its media and creation partnership with Tnuva
• Mediafax launched “Unlimited information” campaign for the 2nd year in the row
• Sorin Jianu, the new Country Manager at Thinkdigital Romania
• Bergenbier signed a partnership for Romanian football 1^st League
• Adevarul Holding moves its creation, media and marketing account to Odyssey
• Tempo Advertising and BCR Romania launched “Who are you doing banking with?”
• Mediaedge:cia changes its name, becoming MEC.
• Explore the Carphatian garden – Romania’s new touristic slogan; branding Romania, touristic or not, easier to say than do and story goes on
• CME’s TV stations, including Pro TV, media sponsors at Golden Drum 2010

August

• 2nd edition of the Romanian direct marketing conference « Marketing in direct », scheduled for September
• Romanian internet user is a woman, according to a demographic study from trafic.ro
• Leo Burnett Group Romania launched its 3rd digital agency, The Geeks
• PHD Romania and Roche Romania work together for a campaign
• Mona-Lisa Caravaniez, the new Managing Director at Ogilvy&Mather România
• Romanian tourism to promote on Facebook
• Romanian Regional Development and Tourism Ministry wants to change rules on outdoor
• Friends Advertising integrated Velvet Media
• McCann Erickson and Magnum made a sensorial campaign
• IAB Romania starts collecting data for 2010 ROADS study
• White Image Romania handles email marketing for Hostway Romania
• Jury for ADOR 2010, announced
• PR Award 2010, open for entries
• Terapia Ranbaxy communicates with Tempo Advertising
• Internetics celebrates 10 years
• Adrian Botan is the new ADC*RO president
• Cosmote Romania launched a new communication platform for its prepaid clients

September

• Microsoft Romania appointed Michal Golebiewski as Business, Marketing and Operations (BMO) Lead
• Calin Buzea, new head of MRM Worldwide Romania
• Headvertising to redraw its business model
• Kinecto launched the music portal TuborgSound.ro
• AdVenture launched the new Volvo S60 in Romania
• Grapefruit branded ARCA
• Monica Jitariuc is Online PR Director at The Practice
• Oana Bulexa becomes partner in The Practice
• Borsec, Dacia and Pro TV dominate the top of the Romanian Brands
• Romanian TV star Mihaela Radulescu, the image of Elit
• Albalact relaunched Zuzu milk brand
• Lowe Group Romania relaunched Kinder Surprise eggs in Romania
• Radu Pilat, ex Senior Copywriter, becomes Chief Creative Officer of Romanian BTL agency Momentum
• 26 agencies and 157 entries at ADOR 2010
• Intel’s Romanian employees, in company’s advertising campaign
• BrandTailors made a new brand identity for Antena 1
• eMAG and KissFM radio launched “The Network”, a campaign promoting e-commerce
• BuzzMen, officially launched on Romanian market by Stefan Stroe, Sergiu Machidon and Alexandru Icodin
• GroupM developed its media trading services in Romania
• Hortensia Nastase is the Romanian PR juror at Eurobest, Romanian proposals including also Mircea Tomescu (Graffiti PR) and Ioana Manoiu (GMP PR)
• Tarom launched its 1st image campaign
• Leo Burnett Romania, Saatchi & Saatchi and Publicis – the biggest number of entries at Golden Drum 2010
• A Romanian gave the best Twitter slogan for Golden Drum
• 49 projects, on shortlist at Romanian PR Award
• Publicis Romania won Renault Fluence account for Europe, South America and Asia

October

• Romanian actress Maia Morgenstern endorses a new Doncafe campaign with Euro 4.5M budget
• Leo Burnett &Target Romania – Agency of the Year at ADOR 2010
• Ogilvy Romania signs the campaign for Anim’est
• Mihai Gongu (Graffiti BBDO), selected as Romanian juror in TV/Cinema, Print, Outdoor & Radio jury, while the proposal list included also Adrian Botan – McCann and Liviu David – Next Advertising
• Leo Burnett Group Romania launched Digital Report
• Adrian Botan, in the 1st Hall of Fame made by Golden Drum 2010
• Lowe PR Romania, Agency of the Year at PR Award 2010
• Romanian agencies, awarded at Golden Drum
• GMP PR launched a crisis management specialized department
• Ampro Design and Brandient, awarded at Pentaward 2010
• Scala JWT and Cohn&Jansen merged as Cohn&Jansen JWT
• BrandTailors redesigned Kandia’s packaging
• Seed Consultants rebranded Scandia Food
• Friends Advertising turns its blog in an online magazine
• Tempo Creative Group and “Decat o Revista” launched an advertising project together
• Rogalski Grigoriu Public Relations communicates for BitDefender Romania
• The Syndicate redesigned Banca Romaneasca’s cards
• Propaganda made an original promotion for a Romanian series on HBO
• Ogilvy Romania produced the new Milka campaign
• Avon Cosmetics and Starcom launched Outspoken by Fergie in Romania with a flash-mob
• Romanian DM agency Create Direct, awarded Bronze to InterDirect Network

November

• Ogilvy Romania communicates for Ford in Romania
• IAA Romania hosted a double meeting of IAA Europe
• Google opens a subsidiaryin Romania
• Brandient realized the new identity of Romanian Rugby Federation
• AMPRO Design became member of Pan-European Brand Design Asociation
• Media Direction appointed a new managing director
• Dragos Stanca starts 2 new companies: Publyo & Q2M
• Yahoo to launch its Romanian website in 2011
• Brandient and Golem Studio worked together on “Tomi cel viteaz”
• Millenium Communications rebrands as Millenium People
• Cable Direct and Sony Pictures Television sign a join venture contract in Romania
• Eight Romanian agencies and 13 entries on shortlist, at European Excellence Awards 2010
• Saatchi & Saatchi is handling the strategy and creation for all Tnuva brands in Romania
• Ogilvy Group develops The Money Channel’s communication strategy
• Webstyler – Agency of the Year at the 10th edition of Internetics
• Friends Advertising might affiliate with another communication group, after IMSG withdrawn
• The Practice launched an online comm specialized department
• Romanian eMag has a new image, signed by Brandient
• Omnicom Media Group, 10 years in Romania
• Graffiti BBDO signs a new communication platform for Romtelecom
• Propaganda and Publicis, awarded at Epica
• Radu Toncu, the new Business Director at Grapefruit
• Alina Damaschin is the new CEO at Rogalski Grigoriu PR
• BDR Associates, 15 years on Romanian market
• Ex-Grey, Laura Tampa is the new head of IAA Romania’s School
• Publicis Groupe acquired three long-term affiliate companies in Romania and merged them into an integrated agency, Grupul Publicis Communications Services Bucharest

December

• McDonald’s changed DDB with TBWA in Romania
• eMag makes a special event for the launch of Cataclysm in Romania
• 300 brands in Romania, validated through the program Consumer Superbrands 2010/2011
• Romania’s entries at Eurobest 2010
• Digital and PR, new focus areas for Publicis in Romania
• Antena Group, the new operational umbrella for Antena 1, Antena 2 and Euforia TV
• 23 Communication Ideas and Brandient rebranded Romexterra bank
• Online football training, from Vodafone Romania and McCann
• Saatchi & Saatchi rounds its portfolio with Axa Life Insurance
• Bergenbier moves its media account from Starcom to Initiative and chooses Lowe Partners for Stella Artois and Beck’s creative services, previously handled by Leo Burnett Romania
• McCann PR & Graffiti PR, awarded at European Excellence Awards 2010
• DDB Bucharest’s Managing Director and Creative Director leave the agency, soon after loosing McDonald’s account to TBWA
• Mather Romania made its 1st TV campaign for Piraeus Bank
• New creative team for Saatchi&Saatchi
• Romanian online advertising market, record increase in the 1st half of 2010, according to ROADS
• Radu Florescu, CEO Saatchi&Saatchi Romania, the new president of UAPR
• Effie Romania has a new organizing committee for 2011
• Google is the most powerful brand in Romania, followed by BMW and Coca-Cola, according to Romanian Consumer Superbrands 2010.
• McCann PR and Microsoft fight piracy together in Romania
• Romanian mobile internet user is male, 17-28 yo, with iPhone
• AdPrint 2011 starts the registering period on January 1st
• Romtelecom launched, together with Graffiti BBDO, an unique indoor project
• New packaging for Prigat, from die kunstfabrik
• Brand Connection handles media for Titan, part of Euromills
• Outdoor advertising in Romania, subject to new regulations
• Euro 1m in advertising for Romanian public radio in 2010